1. Communication is the essence of content creation
Content is just the exchange of ideas.
Many people have their own thoughts, but if they cannot express them clearly, those wonderful ideas may be lost in the process of communication.
Therefore, communication is the essence of content creation.
Just like in interpersonal relationships, communication never happens by chance. We must make an effort to understand how the other person receives, perceives, and understands information. Only then can effective communication be achieved.
The audience is the same. If we want to convey ideas to them in a way that they can understand and resonate with, we need to practice, revise, and test extensively.
But most creators only throw out an idea once, and when it doesn't get a response, they think there's something wrong with their idea. Little do they know, most of the time, it's actually a communication problem.
2. Strategies to improve communication
In content creation, effective transmission of information is crucial. Especially in expressing innovation and ideas, clarity and communication can ensure that the audience fully understands and appreciates the value of these innovations.
So, applying these strategies can help improve communication:
Understand the audience: This usually involves researching the audience's interests, concerns, and values in order to better transfer information from the author's mind to theirs.
Be clear and concise: Effective communication should be clear and straightforward, avoiding unnecessary complexity or jargon unless you know your audience is familiar with those terms.
Iterate and test repeatedly: The initial draft of content is just the beginning. Content creators need to review, revise, and test their reactions among the actual audience.
Open to feedback: Creators should provide and encourage feedback. This reduces communication barriers and provides a deeper understanding of audience needs and comprehension.
3. Eight frameworks
Framework 1: If this, then that
- e.g. If you feel this way... then do this...
- It is great for identifying people's problems and providing quick solutions.
Framework 2: Most people...
- e.g. Most people do this... instead, you should do this...
- It is great for pointing out common behaviors and offering alternative choices.
Framework 3: Stop this, start that
- e.g. If you want to use this tool, you need to stop... and start using this tool...
- It is great for expressing opposing opinions.
Framework 4: Not equal to
- e.g. This thing may seem like... but in reality...
- It is a literal understanding that one thing is not equal to another.
Framework 5: Quick tips
- e.g. Think of your notes like a builder.
- Provide a small step or tip that allows others to quickly take action.
Framework 6: Method/process
- e.g. Steps to build a blog using Notion
- Break down ideas into logical steps that people can follow.
Framework 7: Numbered list
- Numbered lists are ubiquitous on the internet for a reason. They are a simple, quick, and easily digestible way to convey ideas.
- Common things that can be used for numbered lists include:
Framework 8: Metaphor
- Metaphors are one of the powerful ways to convey ideas. Its function is to allow others to associate your ideas with things they already know.